A Pantone is a standardized color defined by the Pantone Matching System (PMS), one of the most widely used color identification and communication systems in the world. Each Pantone color has a unique number that precisely identifies it, allowing designers, printers, and manufacturers to reproduce exactly the same shade without variations.
In the world of custom products, using a Pantone color ensures that a logo, background, or design appears the same across all materials, regardless of the printing process, supplier, or country of production.
Unlike four-color process printing (CMYK), where colors are created by combining four basic inks, Pantone colors are spot and solid colors designed to maintain maximum color accuracy.