{"id":90187,"date":"2024-04-22T13:37:29","date_gmt":"2024-04-22T11:37:29","guid":{"rendered":"https:\/\/shop.thebrandcompany.net\/reinventing-sustainability-at-events-the-impact-of-the-new-eu-packaging-regulation\/"},"modified":"2025-10-07T14:19:49","modified_gmt":"2025-10-07T12:19:49","slug":"reinventing-sustainability-at-events-the-impact-of-the-new-eu-packaging-regulation","status":"publish","type":"post","link":"https:\/\/shop.thebrandcompany.net\/en\/reinventing-sustainability-at-events-the-impact-of-the-new-eu-packaging-regulation\/","title":{"rendered":"Reinventing sustainability at events: the impact of the new EU packaging regulation"},"content":{"rendered":"<p>The European Union is ushering in an era of environmental transformation with the adoption of its negotiating position on the Packaging and Packaging Waste Regulation. This strategic shift, designed to combat the increase in packaging waste, has significant implications for the events industry, driving harmonization of the internal packaging market and promoting a robust circular economy.<\/p>\n<h2><b>The Challenge in the Events Industry<\/b><\/h2>\n<p>Events, from international conferences to local festivals, generate a considerable amount of packaging waste. The third vice president of the Government and minister for the Ecological Transition and the Demographic Challenge of Spain, Teresa Ribera, points out an alarming fact: each European generated approximately 190 kg of packaging waste in 2021. Without a change in approach, this figure could increase by 20% by 2030. The application of this new regulation represents a vital step towards more sustainable and climate-neutral event management.<\/p>\n<h2><b>Innovations for Sustainable Events<\/b><\/h2>\n<h3><b>Sustainability and Recyclability Requirements<\/b><\/h3>\n<p>From design to final disposal, all packaging used in events must be recyclable, with a minimum presence of substances of concern. This is complemented by an improved labeling system, offering attendees detailed information on how to recycle correctly.<\/p>\n<h2><b>Ambitious Reduction Goals<\/b><\/h2>\n<p><b><br \/>\n<\/b><\/p>\n<p>To mitigate packaging waste at events, the use of reusable packaging will be encouraged, single-use packaging will be limited, and packaging minimization will be promoted in all aspects of the event.<\/p>\n<h2><b>European Union Council Outlook for Events<\/b><\/h2>\n<p><b><br \/>\n<\/b><\/p>\n<p>The Council adapts the proposal to consider recyclable those containers that facilitate recycling and whose waste can be managed appropriately. This will influence the selection of materials and designs for packaging used in events, encouraging more sustainable practices.<\/p>\n<h2><b>Moving towards Efficient Deposit Systems<\/b><\/h2>\n<p>By 2029, the separate collection of single-use plastic bottles and metal containers is expected to reach 90%. This motivates event organizers to integrate effective deposit and return systems, improving packaging collection and recycling.<\/p>\n<h2><b>The Future of Packaging in the Event Industry<\/b><\/h2>\n<p>With the general guidance as a starting point for final negotiations, we are on the verge of a revolution in packaging waste management at events. This regulation is crucial to moving towards more sustainable and efficient event practices.<\/p>\n<h2><b>Conclusion: A New Horizon for Sustainable Events<\/b><\/h2>\n<p>\u00a0The European Union is leading the way towards innovation and sustainability with its new legislation on packaging and packaging waste. This effort not only responds to the unsustainable growth of packaging waste but also establishes a framework for the harmonization of sustainable practices in the events industry, reinforcing the commitment to a circular economy. With the active participation of event organizers and the support of the international community, this regulation has the potential to transform the events industry&#8217;s relationship with packaging, reducing environmental impact and charting the path towards a more sustainable and responsible future.<\/p>\n<p><b><a href=\"https:\/\/www.thebrandcompany.net\/helpdesk\" target=\"_blank\" data-original-title=\"\" title=\"\"><span style=\"font-weight:normal\" data-original-title=\"\" title=\"\" aria-describedby=\"tooltip690685\">Contact us<\/span><\/a><br \/>\n<\/b>\u00a0to discover how we can help you transform your events and stand out in the green revolution.<\/p>\n<p>\n<\/p>\n<h3>\n<br \/><\/h3>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The European Union is ushering in an era of environmental transformation with the adoption of its negotiating position on the Packaging and Packaging Waste Regulation. This strategic shift, designed to combat the increase in packaging waste, has significant implications for the events industry, driving harmonization of the internal packaging market and promoting a robust circular&#8230;<\/p>\n","protected":false},"author":1,"featured_media":93431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12424],"tags":[],"class_list":["post-90187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reinventing sustainability at events: the impact of the new EU packaging regulation - The Brand Company<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reinventing sustainability at events: the impact of the new EU packaging regulation - The Brand Company\" \/>\n<meta property=\"og:description\" content=\"The European Union is ushering in an era of environmental transformation with the adoption of its negotiating position on the Packaging and Packaging Waste Regulation. 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